245,84 €
327,79 €
Kaina su kodu: ENG
Strategic International Marketing
Strategic International Marketing
245,84 €
327,79 €
  • Planuojame turėti už 22 d.
This book deals with the complexities of marketing in a globalized economy, focusing on strategies for navigating diverse cultural, economic, and political landscapes. Topics include market entry strategies, global branding, and digital marketing trends. Case studies illustrate successful international marketing campaigns and the challenges of cross-border operations. The book emphasizes analytical tools and frameworks for decision-making in dynamic markets. It is designed for students and prof…
  • Leidėjas:
  • Metai: 2026
  • Puslapiai: 221
  • ISBN-10: 1779563795
  • ISBN-13: 9781779563798
  • Formatas: 15.2 x 22.9 x cm, kieti viršeliai
  • Kalba: Anglų
  • Kaina galioja įvedus kodą: ENG

Strategic International Marketing (el. knyga) (skaityta knyga) | knygos.lt

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This book deals with the complexities of marketing in a globalized economy, focusing on strategies for navigating diverse cultural, economic, and political landscapes. Topics include market entry strategies, global branding, and digital marketing trends. Case studies illustrate successful international marketing campaigns and the challenges of cross-border operations. The book emphasizes analytical tools and frameworks for decision-making in dynamic markets. It is designed for students and professionals in business, marketing, and international trade, offering practical insights into achieving competitive advantage globally.

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Kaina galioja įvedus kodą: ENG

245,84 €
327,79 €
Planuojame turėti už 22 d.

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  • Autorius: Richa Tiwari, Sunil Tiwari
  • Leidėjas:
  • Metai: 2026
  • Puslapiai: 221
  • ISBN-10: 1779563795
  • ISBN-13: 9781779563798
  • Formatas: 15.2 x 22.9 x cm, kieti viršeliai
  • Kalba: Anglų

This book deals with the complexities of marketing in a globalized economy, focusing on strategies for navigating diverse cultural, economic, and political landscapes. Topics include market entry strategies, global branding, and digital marketing trends. Case studies illustrate successful international marketing campaigns and the challenges of cross-border operations. The book emphasizes analytical tools and frameworks for decision-making in dynamic markets. It is designed for students and professionals in business, marketing, and international trade, offering practical insights into achieving competitive advantage globally.

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